World’s oldest animated character expands into the global lifestyle category with handbags, jewelry and more.
DreamWorks Animation, a part of NBCUniversal, and Coach have joined forces to create a new product collection featuring the classic character Felix the Cat.
CPLG, Felix the Cat’s licensing agent across EMEA and North America, brokered the deal.
The extensive range will include 16 lines across women’s ready-to-wear, handbags, jewelry and soft accessories.
Additionally, the collaboration marks the beginning of CPLG beginning its extensive lifestyle-driven licensing program across North America and the EMEA region.
The new collection will launch across 13 global flagship stores, Coach.com and top-tier retailers including Nordstrom, Bloomingdales and Neiman Marcus.