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April 6, 2018
GLOBAL–Universal Brand Development has teamed up with the Los Angeles skate lifestyle brand Huf Worldwide for a collection inspired by the classic cartoon character Felix the Cat.
CPLG, Felix the Cat’s licensing agent, brokered the deal on behalf of Universal Brand Development.
The Huf x Felix the Cat collection features 23 pieces (including t-shirts, fleece, hats, a vintage-inspired button-up shirt and more) inspired by the popular character and ‘50s Americana, which marks the era when the character was re-invented and became a pop-culture phenomenon.
“Huf is one of the hottest, globally recognized streetwear-skate brands of recent years and we are delighted that they have chosen Felix the Cat to inspire their latest collection,” says Victoria Whellans, senior business development manager, brands, CPLG. “The clean, classic brand aesthetic of Huf, together with the playful nature of Felix, makes this an ideal collaboration which we are confident fashion fans worldwide will embrace.”
The collection is now available at all Huf flagship stores, online at HufWorldwide.com and Huf retailers worldwide.
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