Universal Brand Development and licensing agency WildBrain CPLG have announced a number of product launches inspired by the 100th anniversary of Felix the Cat. Deals include new partnerships with Skechers, Funko, Aliquantum and Sisley.
The Skechers x Felix the Cat footwear line for women features Felix the Cat prints, logo details and trademark colors. The collection will be available at Skechers retail stores, Skechers.com and select department and specialty stores in the United States, as well as select markets worldwide.
Funko will launch a limited-edition box set featuring a platinum Felix the Cat Pop! vinyl and commemorative 100th anniversary t-shirt. The box set will be available exclusively at Target.com.
Aliquantum International will debut a Felix the Cat plush range including a plush cushion, key ring and a limited-edition plush embossed with the 100th anniversary logo on Felix’s paw.
Sisley has pushed out a Felix apparel collection across men’s and ladies’ t-shirts and sweatshirts. The collection is available at all Sisley stores worldwide and online at Sisley.com. The line will roll out into kidswear starting spring 2020.