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Fanattik Makes a Play for Yu-Gi-Oh! License

Fanattik Makes a Play for Yu-Gi-Oh! License
Konami Cross Media NY and Fanattik have inked a licensing deal for the Yu-Gi-Oh! property.

Fanattik has secured a deal with Konami Cross Media NY to create a line of Yu-Gi-Oh!-themed gifts and collectibles for the European market.

The licensee will work closely with retailers on executive products that leverage the Yu-Gi-Oh! brand. Items in the collection will cover a variety of European markets via mail-order, online and brick-and-mortar retailers. Products will be available in the market by Q4 2019 with a range of licensed merchandise including jewelry, keyrings, pin badges and coins.

“With Fanattik on board, we are very excited to be able to offer a wide range of unique gift collectibles to the European market,” says Jennifer Coleman, vice president, licensing and marketing, Konami Cross Media NY. “We believe our fans will be impressed with the lineup of products Fanattik will launch later this year. Their passion and understanding of the Yu-Gi-Oh! brand shines through in what they created.”

Yu-Gi-Oh! joins Fanattik’s extensive portfolio of licensed properties that includes IP such as Rambo and Scarface

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