Exim Adds to Strawberry Shortcake Roster

Strawberry Shortcake is expanding her reach in Argentina, where she is known as “Frutillita,” with three new licensing deals, brokered by regional agent Exim Licensing on behalf of America Greetings Properties.

Mauricio J. Sztern is planning a line of health and beauty products under its Jactans brand that will launch this summer; Wabro is planning a range of backpacks and stationery; and Ruibal is creating themed puzzles and board games.