Entertainment One Licensing’s Peppa Pig is stepping onto the printed page with a new dedicated magazine from Redan Publishing, as well as a trio of other new licensees.
The bi-monthly publication, Fun To Learn Peppa Pig magazine, is launching this month at major retailers throughout the U.S. including Walmart, Barnes & Noble, Books-A-Million and Kroger.
eOne Licensing has also welcomed three additional for Peppa Pig–Better Toyz, Fiesta Toys and Primary Colors Corp., bringing the cheeky piggy into the sporting goods, stationery and confectionery categories as well as the amusement channel for the first time.
Better Toyz is planning a range of licensed sporting goods that will include ball pits and tents, play balls, skates, scooters, kiddie pools and skateboards; Fiesta Toys will produce an assortment of Peppa Pig plush and toys for the amusement park channel; and Primary Colors Corp. will create a line of novelty stationery and confections such as list pads, notepads, markers, stickers, boxed fruit snacks, cookies, crackers and candy.
“Redan Publishing is the leading name in fun and educational magazines for children, and we are thrilled to be working together to provide kids and families throughout the country with a whole new way to immerse themselves in the imaginative world of Peppa Pig,” says Joan Grasso, vice president licensing, North America, Entertainment One Family. “Demand for Peppa Pig products of all kinds continues to soar, and with the new magazine and consumer goods, fans and their families will have many terrific opportunities to incorporate Peppa Pig into even more aspects of their daily lives.”