Character Options, which has a global manufacturing deal for Peppa Pig with U.K. distribution rights, signed a three-year licensing extension, committing to the brand until December 2017. Character Options’ extensive range of Peppa toys have been distributed in Australia, Benelux, Spain, Italy and Russia.
The company is also working on a Holiday theme that will hit the U.K. market by Summer 2015. The firm’s popular Peppa Weebles and theme park range will also be extended with new product launches in the fall.
E-One has also secured a three-year renewal agreement with Jumbo Games, who will be commemorating Peppa Pig’s tenth anniversary by launching the Peppa Pig Muddy Puddle Floor Puzzle, which pays tribute to the premiere episode “Muddy Puddles.”
“Since we first partnered with Character Options in 2004, they have been integral
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