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eOne Dials in New ‘Peppa’ and ‘PJ’ Deals

eOne Dials in New ‘Peppa’ and ‘PJ’ Deals

Entertainment One has announced a wide range of new products for “Peppa Pig” and “PJ Masks” for the U.S. and Canada market.

Among the newest toys making their debut are the “Peppa Pig” Let’s Chat Learning Phone and the “PJ Masks” Super Learning Phone, both from VTech. Both will be available this spring.

Designed for ages 2 and up, the “Peppa Pig” Let’s Chat Learning Phone lets toddlers explore basic math skills through four interactive games featuring Peppa and her family.

The “PJ Masks” Super Learning Phone enables children ages 3 to 6 to play and chat with characters Catboy, Gekko and Owlette through educational games, voice-activated conversations and fun voice messages.

Also coming this year for “PJ Masks” is the Seeker and Mystery Mountain playset from Just Play, which will be released this fall.

Jazwares and Just Play, respective master toy licensees for “Peppa Pig” and “PJ Masks,” will introduce a range of new offerings this year.

“We’re delighted to collaborate with first-rate partners to launch a variety of new exciting play options that will feed little ones’ imagination and creativity and continue to broaden the strong consumer affection for ‘Peppa Pig,’” says Joan Grasso, senior vice president, licensing, North America, family and brands, eOne.

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