Colorforms, Fab/Starpoint, Kurt Adler and more to support the international preschool brand.
Entertainment One, the international entertainment company behind “Peppa Pig,” has signed deals with seven new licensing partners a range of categories.
New licensees include Colorforms (restickable activity sets), Fab/Starpoint (ceramics), Galerie (chocolate), Kurt Adler (Christmas ornaments, stockings and light sets), Marmont Hill (printed artwork), Montco (corrugated arts and crafts) and Parragon (coloring and activity books).
Master toy licensee Jazwares will expand its current offerings with new plush, play sets and figures including a muddy puddles family pack and Peppa Pig’s picnic trip (with red car) and house construction set.
“The new introductions for 2016 greatly expand our ‘Peppa’ offerings across multiple new categories, providing exciting new ways for children to connect with the property and its lovable characters,” says Joan Grasso, vice president, licensing North America, eOne. “We’re thrilled to be working with these best-in-class companies that will help us grow the ‘Peppa’ brand for many years to come. And we’re delighted about the latest introductions from Jazwares, which has assembled a broad collection of must-have toys that continue to engage ‘Peppa’ fans across the U.S.”