The deal marks the first agency appointment for the brand in India and will see the two companies work hand-in-hand to bring brand extension, creative ideation and merchandise to life.
With continual global distribution of content, the new deal will see Black White Orange explore new and innovative brand licensing opportunities for “Mr. Bean” in India to drive growth in the ever-evolving market. The deal also represents Endemol Shine’s ambition to grow the licensing business in India.
“‘Mr. Bean’ has a huge fan base in India, and we are delighted to be partnering with Black White Orange to bring consumer products into this exciting new territory for the market,” says Jane Smith, group director, brand licensing and gaming, Endemol Shine Group. “Their creative approach to the brand and their knowledge and track record of delivering successin India makes them an ideal partner.”
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