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Emoji Inks Sweet Deal with Hershey

The Emoji Company gets its own chocolate bar.

License Global

July 1, 2019

1 Min Read

The Emoji Company has signed a new deal to bring a limited-edition Hershey's Milk Chocolate Emoji Bar to store shelves this summer.

One of License Global’s Top 150 Licensors of 2018, The Emoji Company's instantly recognizable excited heart eyes face, thumbs up, kissing lips, wink, sunglasses smile heart and more, will be featured on a new range of chocolate bars by The Hershey Company.

"We are delighted about this licensing agreement with The Hershey Company," says Marco Hüsges, chief executive officer and founder, The Emoji Company. "We are proud to add this chocolate agreement between Hershey and the emoji brand!"

The deal launches across the U.S. this summer. It adds to previous partnerships with confectionary brand Ferrero.

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License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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