April 6, 2018
Emoji continues to shine following the acqusition of Emojiville, the launch of Emoji.com and more.
The Emoji Company is having a banner year with strategic moves that will only further bolster the brand.
Earlier this year, the company secured the rights to the website domain, Emoji.com, which will give all users access to Emoji's B2B website, gather all relevant information and enable them to browse its catalog of icons available for cross-category licensing. The site also links to Emoji's official online store, which is operated in conjunction with Universal Music.
In a separate deal, The Emoji Company has acquired the official Emojiville trademark, along with all related assets and domain rights, from Saban Brands.
"The acquisition of the Emojiville trademarks was a logical step for us to strengthen and extend our global brand strategy," says Marco Hüsges, chief executive officer and founder, The Emoji Company. "Based on our various trademarks and IPs, we are proactively developing new brand concepts to address different target audiences and to support our global partners with fresh and powerful marketing concepts."
The company has further extended its partnership with Bravado U.K. to manage retail, licensing, online distribution, partnerships and collaborations for its brands in the U.K., Ireland, Denmark, Sweden, Norway and Finland.
But that's not all for all things Emoji, says Hüsges.
"Since we started in 2015 and signed our first licensing in Q2 of the same year, we have had amazing development," he says. "Since 2015, we have signed 320 agreements, are now being represented by 17 agents and official Emoji products can be found in more than 65 countries. We have filed for more than 650 trademarks globally, and we have created more than 5,200 hi-resolution icons for cross-category merchandising and licensing."
According to Hüsges, officially licensed Emoji product has "easily surpassed" $200 million in retail sales, thanks in part to partnerships with evergreen brands such as PepsiCo, Nestle, Nikon, Fuji and Swiss Post, as well as retail partnerships with Zara, C&A, Ardene, Renner, Wego and Riply.
The food and beverage category is also strong for The Emoji Company across Europe, as are loyalty programs. "Our food and beverage segment is exploding," says Hüsges. "We also launched an amazing collectible toys program with Switzerland in its leading grocery retailer, COOP, and have successfully launched wide product ranges at both Aldi North and Aldi South throughout Germany via our partner. We will also launch several loyalty program campaigns across European countries in 2017/2018."
But it's not only in Europe that the brand is on the upswing–the company has recently signed a direct-to-retail agreement with Walmart Mexico.
Also in the works for the company is its first sticker app and even a music label.
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