The promotion began this month and will be available in more than 4,000 ALDI locations across Germany. It will see Emoji-branded collectible toys that feature special customized emoji icons such as the emoji Spooky with a glow-in-the-dark effect and the emoji Bling Bling Icon with a glittering effect.
“We are proud about this first German-wide emoji collectible figurines promotion with ALDI,” says Marco Hüsges, chief executive officer and founder, The Emoji Company. “Our brand has been awarded globally, and together with our partners, we are active in more than 130 countries around the globe. We are very excited to realize such a meaningful campaign together with our partner Boost Deutschland GmbH and ALDI, which for sure will guarantee fun for the entire family.”
The limited-edition line will also be available in a collectors’ box.
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