Using new human animation technology, Elvis will return in the form of new entertainment and branding opportunities including holographic performances for live shows and commercials.
“Working with Pulse is about the opportunity to present Elvis to a new generation of fans who would otherwise never get to see him perform,” says Jamie Salter, chairman and chief executive officer, Authentic Brands Group, owner of the estate of Elvis Presley in partnership with the Presley family. “Our goals for a digitized Elvis are integrity and authenticity, to provide fans with an experience that they love and are proud to be a part of. This deal now positions Elvis at the forefront of the digital domain.”
“We are thrilled about this partnership because we created Pulse to bring brilliant performers like Elvis to the millions of people who love him,” says Frank Patterson, chief executive officer, Pulse
Pulse’s past work includes the virtual Tupac Shakur that appeared at Coachella 2012 and the award-winning visual effects for
The Curious Case of Benjamin Button
with supervising roles in films like
Avatar, Divergent, Forrest Gump
and other films.
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