Creature characters aimed at conservation have been launched on TikTok.

License Global

March 9, 2021

1 Min Read

After its launch of the world's first virtual influencers aimed at kids on 

 YouTube this past November, On The Edge Conservation is now tapping TikTok to allow its VTubers to reach more Gen Zers.

'Lexi' (an aye-aye from Madagascar), 'Eric' (a pangolin from China) and 'Tegan' (a Kakapo from New Zealand) currently vlog weekly about their human-like lifestyles on YouTube, while also engaging with kids about their unique species and endangered status.

Lexi is the first character to launch on On the Edge's TikTok channel (@ontheedgeofficial). She's a critically-endangered aye-aye with a distinct extra-long middle finger. As a VTuber, Lexi is a young DJ living in London. She's looking forward to using TikTok's love of dance challenges and music to gather a large, engaged audience. On The Edge's other VTubers have recently joined Lexi on the platform.

"Lexi is winning the hearts of a young YouTube audience, but like all good influencers, she knows she needs to build her profile across multiple channels, and Tik Tok's world of music and dance is perfect for our aspiring DJ," says Bruna Capozzoli, creative content head, On the Edge Conservation. "All our VTubers are rapidly building engaged audiences, and we plan to cross-promote their stories, lifestyles and passions via the different channels as they evolve."

OTEC is a foundation focused on the preservation of Evolutionary Distinct and Globally Endangered species. The entire content series aims to inspire young activists to value, champion and secure the world's diverse species and ecosystems.

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