YouTube this past November, On The Edge Conservation is now tapping TikTok to allow its VTubers to reach more Gen Zers.
'Lexi' (an aye-aye from Madagascar), 'Eric' (a pangolin from China) and 'Tegan' (a Kakapo from New Zealand) currently vlog weekly about their human-like lifestyles on YouTube, while also engaging with kids about their unique species and endangered status.
Lexi is the first character to launch on On the Edge's TikTok channel (@ontheedgeofficial). She's a critically-endangered aye-aye with a distinct extra-long middle finger. As a VTuber, Lexi is a young DJ living in London. She's looking forward to using TikTok's love of dance challenges and music to gather a large, engaged audience. On The Edge's other VTubers have recently joined Lexi on the platform.
"Lexi is winning the hearts of a young YouTube audience, but like all good influencers, she knows she needs to build her profile across multiple channels,
OTEC is a foundation focused on the preservation of Evolutionary Distinct and Globally Endangered species. The entire content series aims to inspire young activists to value, champion and secure the world's diverse species and ecosystems.
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