Drop Dead Dresses Up ‘Sonic’

SEGA has tapped U.K. fashion label Drop Dead to create a new range of apparel and accessories featuring “Sonic the Hedgehog.”

April 6, 2018

Drop Dead Dresses Up ‘Sonic’

SEGA’s classic video game character will be featured on a range of men’s and women’s apparel.

SEGA has tapped U.K. fashion label Drop Dead to create a new range of apparel and accessories featuring “Sonic the Hedgehog.”

The new collection includes both men’s and women’s t-shirts, hoodies, crewnecks, outerwear, bottoms and accessories such as bags, hats and socks. Highlights from the collection include a matching all-over print velour hoodie and joggers, as well as a custom patch bomber jacket.

This is SEGA’s second collaboration with Drop Dead.

“We’re excited to team up once again with Drop Dead, this time to celebrate the 25th anniversary of Sonic the Hedgehog,” says Jason Rice, director, brand licensing, SEGA Europe. “The previous collection was a big hit with our core fans and we believe this range captures everything they love about Sonic, with a unique twist added by Drop Dead.”

The collection is now available exclusively at

DropDead.co

and will launch in Drop Dead’s stores in London and Sheffield, England, June 25.

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