April 6, 2018
New girls' apparel and accessories line inspired by classic character.
In honor the 15th anniversary of Olivia, DreamWorks Animation has teamed with Gymboree to launch an exclusive line of clothing and accessories.
Available now in stores and online, the collection features offerings for girls, ages 6 months to 12 years. Among the coordinated looks and matching accessories are dresses, leggings, sweater, jackets, headbands and more.
“Olivia has been a literary and fashion icon for 15 years, so we are thrilled to see her unique and stylish approach to life realized in this collection," says Ann Buckingham, global head of product development, DreamWorks Animation. "She loves to dream big and stand out from the crowd and, thanks to Gymboree, her adoring fans can too.”
Gymboree is also featuring the exclusive magnet book Olivia Dress Up Fashion Show.
To promote the new line, Olivia have taken over Gymboree’s Instagram and Twitter accounts using the hashtag #OliviaGoestoNYC.
“As a children’s clothing brand, working with an iconic character like Olivia couldn’t have been more fun,” says Betsy Schumacher, general manager, Gymboree. “Olivia was inspired by our quality fabrics and attention to coordinated, mix-and-match looks. We love her passion for bright, bold patterns and lots of accessories, because we all know that with the right bow, anything is possible.”
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