Dr. Seuss Enterprises, WildBrain CPLG Celebrate Grinchmas with New Collaborations

In collaboration with WildBrain CPLG, Dr. Seuss Enterprises has unveiled new multi-territory licensing deals for “How the Grinch Stole Christmas!” for the 2024 holiday season. Dr. Seuss Enterprises is also expanding its partnership with WildBrain CPLG to represent its brands in Asia-Pacific (APAC), including “How the Grinch Stole Christmas!,” “The Cat in the Hat” and “Oh, The Places You’ll Go!,” building on WildBrain CPLG’s existing representation of Dr. Seuss properties in the U.K. and Europe. 

“Green is the color of this holiday season, as the iconic Grinch continues to steal the show across the U.K., Europe and beyond,” says Pau Pascual, senior vice president, commercial, Europe, the U.K. and Americas, WildBrain CPLG. “We’re seeing more licensees come onboard every year as well as key retail partners such as Primark launching even bigger cross-category collections. As we continue to grow the presence of all the beloved Dr. Seuss properties, we’re excited to expand our long-standing relationship to start bringing new consumer products to fans in Asia-Pacific.”  

Set to be the biggest “Grinchmas” yet, a global collaboration with lifestyle and fashion brand KITH will see the Grinch take center stage in its annual “KITHmas” campaign, the global launch of an apparel and accessories collection.

Related:Miffy Prepares for a Milestone 2025 with New Partnerships and Expanding Product Lines

In the U.K., Italy and Canada, McDonald’s is featuring a bespoke Grinch toy or a special edition “Twelve Days of Grinchmas” book in its Happy Meals. 

In the U.K., Primark has rolled out its largest “Grinchmas” collection to date, including nightwear, home décor, gifting and more seasonal items, alongside in-store café takeovers. Retailer Matalan has expanded its Grinch-themed kids’ and adults’ clothing lines, and the Grinch is the only licensed character to star in its high-profile Christmas advertising campaign. U.K. grocers Tesco, ASDA, Morrisons and Sainsbury’s are offering multiple cross-category lines, including Grinch-inspired apparel, home, babywear, greetings cards and toys. Home Bargains has also introduced an extensive range spanning home décor, pet accessories, and seasonal gifts. 

Across Europe, Grinch-inspired apparel and accessories have launched at retail with brand-new partners, including Undiz, Women’s Secret, Pull & Bear, Tezenis and Intimissimi Uomo. Meanwhile, long-standing partnerships, such as with German retailer Thalia, Inditex’s brand Lefties and LPP’s Sinsay, continue to build with impressive campaigns.  

In a further expansion of its partnership with Dr. Seuss Enterprises, WildBrain CPLG is adding “The Cat in the Hat,” “How the Grinch Stole Christmas!,” “Oh, the Places You’ll Go!,” “The Lorax” and more to its representation slate for APAC territories, including Indonesia, Japan, Philippines, Vietnam, Thailand, South Korea, Malaysia, Laos, Cambodia, and Singapore.   

Related:The Astrid Lindgren Company Partners with Rights & Brands as Master Licensing Agency

Beyond Grinch-themed products for the holiday season, WildBrain CPLG is bolstering the licensing program for “The Cat in the Hat” ahead of its animated feature film release in Q1 of 2026, starring Bill Hader, Quinta Brunson and Bowen Yang. The highly anticipated film is the first of three upcoming Dr. Seuss releases with Warner Bros. Animation. An extensive line-up of new products across home, apparel and accessories, stationery and collectibles will launch in 2025, with PMS International most recently coming on board for decorations for “The Cat in the Hat” and “The Grinch.”