The new nutrition icons will also appear on roughly 85 percent of Disney’s North American licensed food and beverage portfolio.
NORTH AMERICA–The Walt Disney Company has expanded its Disney Check program to include Star Wars and Marvel icons on food and beverage packaging, content and recipes that meet the Disney Nutrition Guideline Criteria.
The Disney Check program was launched in response to parents looking for a simpler way to identify healthier food and beverage choices. The “Family of Checks” expansion to include Star Wars and Marvel will aim to help even more parents and kids find nutritious choices.
“Disney is committed to creating healthier generations by making healthy living fun and simple,” says Elissa Margolis, senior vice president, enterprise social responsibility, Disney. “Parents are looking for positive ways to encourage nutritious eating with their kids, and the expanded Disney Family of Checks puts the full power of the Disney, Star Wars, and Marvel brands to work for families.”
The Disney Nutrition Guideline Criteria was originally introduced in 2006 and was developed in consultation with credentialed nutrition experts. The criteria promote the consumption of fruits, vegetables, whole grains, lean protein and low-fat dairy. They also help to limit saturated fats, sugar and sodium.
According to the company, 85 percent of its North American licensed food and beverage portfolio meets these standards, including an offering of fresh produce. Disney has also worked with licensees to reformulate products to meet these guidelines.
“We work with best-in-class food and beverage companies, and are excited that the Check tool is encouraging families to make healthier choices,” says John T. King, vice president, licensing, Disney Consumables. “We are always looking for new ways to expand our offering of healthy foods, and are thrilled to work with our licensees and partners to leverage this expanded tool.”
The new Disney Check icons will appear in-store, online, on-air and other places where Disney products are sold beginning this fall.