Disney Takes Over Vogue.com
Disney has transformed Vogue.com’s street style coverage into Main Street style coverage.
The digital arm of Condé Nast's Vogue magazine is helping Disney celebrate the World’s Biggest Mouse Party at Disney Parks for Mickey Mouse’s and Minnie Mouse’s 90th Anniversary with a showcase of character-inspired and fashion-forward looks spotted on Disney’s Main Streets in California, Florida, Paris, Tokyo, Hong Kong and on Mickey Avenue in Shanghai.
In addition to park visitors, the branded collaboration also features models and influencers, such as Josephine Skriver in new Mickey Mouse-inspired park merchandise.
The new items are the latest in a wide range of Mickey gear, available at park stores and online at ShopDisney.com.
“Disney fans around the world have come together to celebrate 90 years of Mickey and Minnie, and it’s inspiring to see how these beloved characters are incorporated into personal style,” says Jill Estorino, executive vice president, global marketing and sales, Disney Parks, Experiences and Consumer Products. “This collaboration with Vogue is the perfect tribute to Mickey and Minnie’s impact on fashion and pop culture, and we hope fans will continue to celebrate through the year with the World’s Biggest Mouse Party.”
Limited-time celebrations with photo ops include:
- The new “Move It! Shake It! MousekeDance It! Street Party” at Walt Disney World Resort in Florida, where Mickey- and Minnie-themed merchandise and food were available on Jan. 18.
- “Get Your Ears On: A Mickey and Minnie Celebration,” taking place Jan. 25 with the return of Mickey’s Soundsational Parade and the launch of a new nightly dance party, “Mickey’s Mix Magic,” at Disneyland Resort in California.
Mickey and Minnie’s Surprise Party at Sea is offering a high-energy afternoon deck party with select Disney characters, entertainment and more on the Disney Fantasy from June through August 2019 on Disney Cruise Line.