Disney Kicks Off ‘Ultimate Princess Celebration’

Disney will mark the Ultimate Princess Celebration with a number of events, experiences and products.
License Global

April 28, 2021

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The Walt Disney Company has announced the launch of the Ultimate Princess Celebration, a yearlong event spotlighting Disney heroines.

To kick off the celebration, recording artist Brandy, who starred as the title character in Rodgers & Hammerstein’s “Cinderella,” has recorded a new original song for the occasion.

Brandy will also debut a music video for “Starting Now,” which will be featured in Disney’s “Princess Remixed – An Ultimate Princess Celebration,” a music special premiering this August on the Disney Channel.

In addition to the single and TV special, Disney will mark the Ultimate Princess Celebration with a number of events, experiences and products including:

Disney Publishing Worldwide

Disney Publishing Worldwide is releasing

Tales of Courage and Kindness

, a new short story collection, featuring 14 original stories. In celebration of the storybook launch, Disney Princess voice talent, including Mandy Moore, Auli‘i Cravalho, Anika Noni Rose and Kelly Marie Tran will read stories from

the collection including those inspired by Mulan, Tiana and Moana, which can be viewed at princess.disney.com.

Tales of Courage and Kindness

will be available for free download beginning now through the end of August.

Disney Princess – The Concert

Disney Concerts presents Disney Princess – The Concert, a nationwide tour kicking off Nov. 1. “Be our guest” as a quartet celebrates all the Disney Princesses in an evening of story, animation and song, alongside their magical music director and a guest Prince.

Collaboration with Starlight Children’s Foundation

Disney is teaming up with Starlight Children’s Foundation to bring Disney Princess- and Frozen-themed hospital gowns and deliveries of toys, books and games to children during their hospital stay.

Princess-Themed Products and Collectibles

Disney Consumer Products, Games and Publishing will help bring the “Ultimate Princess Celebration” to life through a range of new product collaborations for fans of all ages across toys, fashion and accessories, beauty, home décor, books, games and more. Disney collaborated with brands such as Lokai and Love Your Melon. New products tied to the “Ultimate Princess Celebration” will launch throughout the year, including toys and collectibles from Hasbro, Jakks Pacific, The LEGO Group, Just Play, Funko and Huffy, plus fashion, beauty and accessories from adidas, Coach, Chaser Brand, Hanna Andersson, Enchanted Disney Fine Jewelry, Besame Cosmetics, POPSUGAR and others.

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