American Greetings’ brand featured on apparel from ICE Iceberg, Mi Mi Sol and more.
EUROPE- Care Bears took the spotlight this year at the children’s fashion trade show Pitti Bimbo in Florence, Italy June 22-24, in a series of capsule collections that featured the American Greetings Properties brand.
Fashion Comics, a special project from designer Alessandro Enriquez in collaboration with Pitti Bimbo, saw the Care Bears brand featured on children’s apparel from ICE Iceberg, 10x10 ANITALIANTHEORY, iglo+indi, Mi Mi Sol, N°21 Kids and MC2 Saint Barth.
The collections will be available starting spring/summer 2018 for a limited time and part of the proceeds from sales will be donated to Oxfam.
The project was deveoped by Starbright Licensing, Care Bears’ Italian agent.