Dentsu to Debut New Anime Property

Dentsu Entertainment is planning to unveil its new anime brand, Little Battlers eXperience, at San Diego Comic-Con this week.

Based on a popular Japanese franchise created by Level-5, Inc., the animated series will debut in the U.S. on Nicktoons Aug. 24. The 26-episode series is being produced by Dentsu in association with Rollman Entertainment. 

"Little Battlers eXperience" follows the adventures of miniature, customizable robots and the kids who interact with them. Each miniature robot is customized and programmed by its teen owner, and battles are based on their commands. Protagonist Van competes in an ongoing series of LBX robot battles to stop villains and save his kidnapped father. 

Bandai America is already on board to create a toy line for the brand under its new SprüKits model line, and Dentsu is currently seeking additional partners in all licensing and merchandising sectors. 

"With the LBX franchise, we are coordinating the series launch to coincide with merchandise availability at retail this fall and winter,” says Yuma Sakata, president and chief executive officer, Dentsu. “Our North American creative team behind the franchise, coupled with a coordinated merchandise launch, has become a hallmark of our success in the U.S. market.” 

Get a preview of the new show here:


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