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DCP Grows Little Mermaid Line

DCP Grows Little Mermaid Line
  Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the The Little Mermaid Diamond Edition Blu-ray.  

Disney Consumer Products has launched a vast line of new products for Disney Princess Ariel in conjunction with the release of The Little Mermaid Diamond Edition Blu-ray.  

The new collection draws inspiration from Ariel’s spirited personality and signature red hair and features items for collectors, children and adults from dolls and role play items to beauty and fashion.

“Ariel has consistently been one of the most popular Disney Princess characters in part because of her spirited, adventurous and determined personality–all qualities that girls today can relate to,” says Josh Silverman, executive vice president, global licensing, DCP. “Many of the products in The Little Mermaid line feature fun and engaging musical elements so that moms of all ages, especially millennial moms who grew up watching The Little Mermaid, will enjoy playing and singing along with their children and recreating the story of this special Disney heroine.”

The new line is available now at retailers across the U.S., as well as at Disney Store locations nationwide.

Highlights of the product collection include:

For children-

  • Ariel Musical Light Up dress from Jakks Pacific that lights up and plays “Under the Sea” when girls twirl;
  • Costume collection from Disney Store including Ariel costume, tiara and wand;
  • My Favorite Princess apparel from Children’s Apparel Network including dresses, tops, skeggings and accessories;
  • Under the Sea Surprise Ariel doll from Jakks Pacific with a fin that lights up when under water;
  • Mermaid-to-Princess Ariel doll by Mattel;
  • Disney Animators’ Collection Ariel doll deluxe bathtub gift set by Disney Store featuring doll, seashell tub, terrycloth bath costume, satin nightdress and Sebastian;
  • The Little Mermaid plush collection from Disney Store;
  • Ariel long john pajamas from Hanna Andersson;
  • Read-along storybook and CD from Disney Press; and
  • Little Mermaid reversible bedding ensemble from Franco.

For adults-

  • Ariel & Eric crewneck pullover from Simsotex;
  • The Little Mermaid Ariel dress from Simsotex;
  • Disney Ariel cosmetics collection from Sephora; and
  • The Little Mermaid Kiss Hobo bag from Loungefly.
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