DC Thomson Plans Beano Takeover

Starting this month, characters such as Dennis the Menace and others from “The Beano” will take over the iconic London station for 13 weeks bringing pranks and fun to millions of travelers and visitors, in promotion of upcoming

The Beano 2015

annual.

The cover of

The Beano Annual 2015

shows Dennis the Menace and Gnasher against a backdrop of St. Pancras International.

Commuters will be able to step into the world of “The Beano” and celebrate the launch of the annual with an extensive experiential marketing campaign that features an exhibition covering the history of the annuals, iconic Beano lettering, character appearances and workshops with artists.

The station concourse will have new graphics with seasonal decorations and, as Christmas approaches, the Christmas tree will have some of The Beano magic as well.

“A new Beano annual is always an event, and each