DC Thomson Appoints PR Agent

DC Thomson has appointed License to PR as the specialist communications agency for its growing consumer products division.

License to PR will now work to raise the profile of the company’s licensing activities, with a specific focus on The Beano, Dennis the Menace, Jackie and Maw Broon’s Kitchen brands.

In addition to trade publicity, License to PR is also planning a yearlong consumer campaign in the U.K. for DC Thomson licensed products.