The classic show is getting new licensed products.

License Global

July 14, 2021

2 Min Read

“Danger Mouse” is celebrating his 40th anniversary this September and Boat Rocker Studios is gearing up with new U.K. and U.S. licensees and a range of 40th anniversary merchandise to mark the occasion.

“’Danger Mouse’ is the world’s greatest secret agent and one of TV’s most iconic animations, packed with action, comedy and drama,” says Kate Schlomann, executive vice president, brand management and content marketing, Boat Rocker Studios. “The show has achieved incredible global success in both its original incarnation and its thrilling reboot. We are delighted to be celebrating its 40th anniversary with an epic range of products which really capture the style and wit of the show.”

Bioworld will be producing a new range of adult and children’s “Danger Mouse” apparel and drinkware, including T-shirts, sweats, hoodies, face wear, socks and underwear for both children and adults, along with adult joggers, slippers, bags and headwear.

Funko have signed a worldwide deal to produce a brand-new range of “Danger Mouse” Classic collectibles, including its trademark Pop! stylized vinyl figures and the Vinyl SODA! figures of the heroes and villains from the series, including a limited-edition Evil Danger Mouse chase figure.

Truffle Shuffle will be launching a new range of T-shirts and clothing, knitwear, pajamas, tote bags, mugs, art prints, metal signs, lunchboxes, enamel pins and door mats launching from June  exclusively on

The River Group will be producing an 84-page “Danger Mouse” Anniversary Bookazine to launch in October. Blu Goblin have signed on for a limited-edition anniversary figurine set with proceeds going towards Kids Out Charity.

Smiffys will continue to offer their dress-up costumes for both adults and kids. In addition, adult t-shirts will continue to be produced by Trademark Products Limited. And further celebratory products will be available later in the year across a wide range of categories, including annuals, novelty, cards and gifting, children’s nightwear and babywear and pet apparel and accessories.

In the U.S., Redbubble will be adding “Danger Mouse” to their range of apparel, accessories and home items.

The “Danger Mouse” YouTube channel (youtube/DangerMouseTV) is joining in on the celebrations by showcasing 40 original classic episodes. Fans will have the opportunity to relive missions starting September.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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