CPLG Snacks On Pink Panther Wafers

CPLG and character licensee Asvina have teamed up to build on the heritage of the Pink Panther as well as re-establish the Pink Panther wafer in the U.K.

April 6, 2018

CPLG Snacks On Pink Panther Wafers

Asvina is on board to bring the character-inspired snack brand back to U.K. retailers this summer.

PinkPantherWafers.jpg

Through the agreement, Asvina will create new contemporary packaging for the classic U.K. snack as well as develop a new recipe, which will include more vanilla cream filling.

“Asvina will build upon the

Pink Panther

heritage to drive sales across multiple food and drink categories,” says Prasheel Kunwardia, founder/director, Asvina. “The

Pink Panther

is a beloved character and there are plenty of opportunities to create exciting new products, building more value in the brand for consumers and retailers alike.”

Asvina will bring the

Pink Panther

wafer back into full production this June.

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.