Asvina is on board to bring the character-inspired snack brand back to U.K. retailers this summer.
Through the agreement, Asvina will create new contemporary packaging for the classic U.K. snack as well as develop a new recipe, which will include more vanilla cream filling.
“Asvina will build upon the
heritage to drive sales across multiple food and drink categories,” says Prasheel Kunwardia, founder/director, Asvina. “The
is a beloved character and there are plenty of opportunities to create exciting new products, building more value in the brand for consumers and retailers alike.”
Asvina will bring the
wafer back into full production this June.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.