Asvina is on board to bring the character-inspired snack brand back to U.K. retailers this summer.
CPLG and character licensee Asvina have teamed up to build on the heritage of the Pink Panther as well as re-establish the Pink Panther wafer in the U.K.
Through the agreement, Asvina will create new contemporary packaging for the classic U.K. snack as well as develop a new recipe, which will include more vanilla cream filling.
“Asvina will build upon the Pink Panther heritage to drive sales across multiple food and drink categories,” says Prasheel Kunwardia, founder/director, Asvina. “The Pink Panther is a beloved character and there are plenty of opportunities to create exciting new products, building more value in the brand for consumers and retailers alike.”
Asvina will bring the Pink Panther wafer back into full production this June.