CPLG on board to support the classic brand in multiple territories.
CPLG will now establish Felix as a cross-category lifestyle brand by creating a range of products that tap into the brand’s heritage for the teen and young adult market.
The agency will also continue the Felix the Cat’s high profile collaborations program with the launch of branded fashion at key retailers later this year, with a full cross category rollout beginning next year.
“Felix the Cat enjoys incredible heritage and CPLG is the perfect ambassador to amplify the brand with a number of fantastic, cross-category product initiatives across EMEA and North America,” says Jonathan Baker, head, international licensing, DreamWorks.
Created in 1919, Felix the Cat was the first moving image to be broadcast on U.S. television. DreamWorks bought the rights to the brand in 2014 and has since been building the brand profile through a series of collaborations and halo projects.
“Felix the Cat is
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