Getting Personal is on board to launch a variety of products–including bags, chocolate, notebooks and more–to further support the entertainment company’s most popular properties.
EUROPE–The Coolabi Group has tapped Getting Personal, part of The Card Factory Group, to produce a range of “Clangers” and Purple Ronnie personalized gifts.
Created and designed by Getting Personal, the new range will include a variety of items aimed at adults including pillows, tote bags, messenger bags, “Happy Birthday” chocolate bars and framed prints. Each item in the collection can also be customized with a personalized embossment.
In addition, Getting Personal has developed a line of pint and wine glasses, “You’re Married” notebooks, teddy bears and aprons inspired by the Purple Ronnie brand.
“We are extremely excited to be working with Coolabi on the personalized ‘Clangers’ range,” says Rachael Tynan, senior buyer, Getting Personal. “We have no doubt this range will be a success for us and the products have been carefully selected for our in-house design team to rustle up some amazing designs.”
In addition, Facebook promotions are set to launch this week on both brands’ official Facebook pages.
“We are delighted to be collaborating with Getting Personal to produce some lovely products for two of our most popular brands,” says Valerie Fry, director, licensing, Coolabi. “Purple Ronnie is an iconic property in gift category. ‘Clangers’ goes from strength-to-strength and this new product range, aimed at adults, recognizes the breadth of audience and popularity of this brand.”