Cloudco has launched Camp Care Bears to create an uplifting digital space for families who are staying home to flatten the curve of the COVID-19 pandemic.

The Camp Care Bears initiative includes livestreams, downloadable activities and group sharing events. Weekly activities for Camp Care Bears will be highlighted by arts and crafts, journaling, reading, games, cooking and virtual nature walks brought to you by Care Bears and surprise guests. Cloudco hopes the new program will inspire kids stuck at home to explore their creativity and connect with the greater community.

“Camp Care Bears is our answer to navigating this ‘new normal’ together, and we are looking forward to sharing it with you today,” says Kristeen Tibbits, vice president, marketing and social media, Cloudco Entertainment. “Our team, along with guest camp counselors, has risen to the occasion, creating original content aimed to engage with campers of all ages. We hope to inspire creativity and wellness and encourage a sense of togetherness and community when the world needs it most.”

Camp Care Bears is available on Instagram Live, IGTV and YouTube. Downloadable activities are also available on CareBears.com. Cloudco’s initiative adds to a host of other major brands providing stay-at-home content for families in need. Other initiatives include Mattel’s “Digital” Playroom and Hasbro’s Bring Home the Fun.