New partnerships from North America in the apparel category include:
Bentex for kids’ apparel and swimwear;
Centric for kids’ and adult sleepwear and hosiery;
Freeze for adult apparel;
Komar for kids’ sleepwear;
Mad Engine for kids’ and adult apparel;
Handcraft for packaged underwear; and
Highpoint for hosiery.
In the accessories category, Cloudco signed new deals with Concept 1 and H.E.R. While in footwear, ACI will be developing Care Bears-inspired footwear for kids.
Additional licensees’ products hitting retail this year include:
Camelot Fabrics and Franco for homeware;
Taste Beauty for cosmetics;
USAopoly, Zuru and Aquarius for games, puzzles, collectibles and playing cards;
Brooklyn Lollipop, Fashion Angels and Smilemakers for crafts;
IG Designs for seasonal kits and arts and crafts;
Rausch Industries for ornaments; and
Rubies for costumes.
“We’re thankful to all of our partners who have supported us in spreading sharing and caring across the globe, at a time when it’s needed most,” says Robert Prinzo, global licensing head and president, Cloudco Entertainment. “Fans have been turning to the Care Bears as a trusted source to help them navigate these difficult times and we are grateful for the opportunity to share these messages of togetherness and inclusivity
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