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A wave of new consumer product deals celebrates Care Bears 40th Anniversary.

License Global

April 27, 2021

1 Min Read
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Cloudco Entertainment, owner of entertainment brand Care Bears, has signed new licensing agreements as the brand approaches its 40th Anniversary in 2022. The new deals span categories including fashion, accessories, homeware, cosmetics, games, crafts and seasonal for both kids and adults.

New partnerships from North America in the apparel category include:

  • Bentex for kids’ apparel and swimwear;

  • Centric for kids’ and adult sleepwear and hosiery;

  • Freeze for adult apparel;

  • Komar for kids’ sleepwear;

  • Mad Engine for kids’ and adult apparel;

  • Handcraft for packaged underwear; and

  • Highpoint for hosiery.

In the accessories category, Cloudco signed new deals with Concept 1 and H.E.R. While in footwear, ACI will be developing Care Bears-inspired footwear for kids.

Additional licensees’ products hitting retail this year include:

  • Camelot Fabrics and Franco for homeware;

  • Taste Beauty for cosmetics;

  • USAopoly, Zuru and Aquarius for games, puzzles, collectibles and playing cards;

  • Brooklyn Lollipop, Fashion Angels and Smilemakers for crafts;

  • IG Designs for seasonal kits and arts and crafts;

  • Rausch Industries for ornaments; and

  • Rubies for costumes.

“We’re thankful to all of our partners who have supported us in spreading sharing and caring across the globe, at a time when it’s needed most,” says Robert Prinzo, global licensing head and president, Cloudco Entertainment. “Fans have been turning to the Care Bears as a trusted source to help them navigate these difficult times and we are grateful for the opportunity to share these messages of togetherness and inclusivity through new ranges that appeal to Care Bears fans of all ages.”

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Care BearsCloudCo

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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