Global partners include Walker Books for publishing with more than 50+ million books sold worldwide, and Ludia for gaming with more than 4.6+ million Apps for iPhone and iPad downloaded.
In Japan, the Where’s Wally? Partners include Sega (arcade game), Delfino (diaries and photo albums), Ensky (calendars and puzzles), KD System (accessories),
New partners in France include Alcara (cake charms), Alpa (back-to-school stationery), Grund (stationery) and Ravensburger (puzzles and board games).
CPLG, agent for the property in Western Europe, include Euro Prosem, with a range of Where’s Wally? apparel such as t-shirts, nightwear and underwear for young men and women for leading trend retailer Pull and Bear across multiple territories, and DuMont with calendars for Germany, Austria and Switzerland.
“This iconic search and find brand is a proven hit in publishing and gaming globally, and is building a strong presence at retail in the UK, and we are excited to build on this momentum as we begin our international consumer products roll-out,” says Nicole Blake, executive vice president of global marketing and consumer products, Classic Media. “From Sydney to Tokyo to Paris to Copenhagen—Where’s Wally? fans all over the globe will be joining the search!”
Brand Licensing Europe Breaking News
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.