The new campaign will teach children about how to be kind to each other, family, the environment, their community and their selves.
EUROPE–The Coolabi Group and National Day Nurseries Association have joined forces to develop a month-long program that promotes nurseries to teach kindness.
Taking place Sept. 18 through Oct. 22, the new campaign will feature the “Clangers” brand in a variety of assets and themes. Each week of the campaign will have its own theme, which will be utilized by nursery practitioners, as well as an activity guide that contains roughly five activities about kindness. Topics from the campaign will include kindness to each other, family, the environment, our community and ourselves.
The partnership with NDNA also follows a piece of research commissioned by “Clangers,” which asked 1,400 parents of 2-6-year-olds how they teach their children to be kind.