Cheeky Little Launches Licensing Division

A new arm of the business has been launched for Cheeky Little Media.

License Global

April 16, 2021

1 Min Read

Cheeky Little Media has launched a licensing department to manage all licensing and merchandising activity for its brands called Cheeky Little Commercial.

David Taylor, commercial director, Cheeky Little Media, will continue to manage the production company’s brands and represent third-party brands to balance the commercial slate. 

Cheeky Little Commercial first launched in Australia of its mother company’s new pre-school show, “Kangaroo Beach.”

Headstart will be the master toy partner for “Kangaroo Beach.” Other partners for the show include Pan MacMillan for publishing, Designworks for softlines across apparel, footwear, accessories and homewares and Zoggs for Swimming Aids.

“Being the director of Cheeky Little Commercial is like being a kid in a candy store for me,” says Taylor. “We’ve got such wonderful brands to work with and ‘Kangaroo Beach’ has made an incredible start. With industry leading partners signed for all key categories the next 12 months is going to be really exciting, the future looks very bright.”

“Our goal at Cheeky Little has always been to create popular shows that become the platform for enduring and much-loved brands,” says Patrick Egerton, founding partner, Cheeky Little Media. “We’ve focused a lot of resources into developing our expertise and momentum in this area, so setting up Cheeky Little Commercial as a separately managed entity was the logical next step.”

Cheeky Little Commercial is also representing cult Australian animated property “Beached Az” as well as working with Cheeky Little Media’s pre-school show “Kazoops” and kids comedies “Spongo, Fuzz & Jalapena” and “Bottersnikes & Gumbles.”

Read more about:

Cheeky Little Media

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.




Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like