"We are really excited to be working with This is Iris and to be the first to market with ‘Mighty Mike,’” says Karen Hewitt, co-founder, Character.com. “We know how popular Mike and his friends are and we hope that this range will let their fans support their favorite canine in style."
The first of lines available to consumers include apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.
“We instantly loved this show the minute it was presented to us,” says Sarah Lawrence, licensing manager, This is Iris. “Throughout the last year we’ve heard from licensees and retailers who have been watching ‘Mighty Mike’ with their children, telling us that ‘Mighty Mike’ is the perfect show to
“We are delighted to be working with This is Iris to make ‘Mighty Mike,’ a household name in the U.K.,” says Patricia De Wilde, director, marketing and new business, TeamTO. “Sarah’s original and creative approach to bringing out Mike’s inherent humor, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for U.K. fans to discover our favorite pet pug!”
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