Character.com Launches ‘Mighty Mike’ Collab in U.K.

This is Iris and TeamTO kick off U.K. licensing for animated pug.

March 21, 2022

TeamTO

French animation studio, TeamTO, and U.K. licensing agency, This is Iris, have been working together on a number of licensing collaborations for international kids’ animated comedy, “Mighty Mike.” The first announced collaboration is with online character specialists,

Character.com

"We are really excited to be working with This is Iris and to be the first to market with ‘Mighty Mike,’” says Karen Hewitt, co-founder, Character.com. “We know how popular Mike and his friends are and we hope that this range will let their fans support their favorite canine in style."

The first of lines available to consumers include apparel, nightwear and backpacks, with licensees TDP, Aykroyds and William Lamb.

“We instantly loved this show the minute it was presented to us,” says Sarah Lawrence, licensing manager, This is Iris. “Throughout the last year we’ve heard from licensees and retailers who have been watching ‘Mighty Mike’ with their children, telling us that ‘Mighty Mike’ is the perfect show to

bridge the gap between preschool and tween with families coming together to watch Mike’s humorous attempt to impress Iris, the neighbor’s poodle! We’re thrilled to be launching with Character.com. They loved the show and together with our partners have been fantastic in developing the collection during such a challenging time for all involved in manufacturing. We have every confidence in this show as further deals are to be announced shortly. Not only is this show funny and packed with character, being non-verbal and built around our love for our pets, especially pugs, means that this show reaches a much wider audience.”

“We are delighted to be working with This is Iris to make ‘Mighty Mike,’ a household name in the U.K.,” says Patricia De Wilde, director, marketing and new business, TeamTO. “Sarah’s original and creative approach to bringing out Mike’s inherent humor, personality and charm is guaranteed to result in a spectacular licensing range. We can’t wait for U.K. fans to discover our favorite pet pug!”