Celebs Turn Out for Miffy U.K. Book Launch

British celebrities including singer Beverley Knight, newsreader John Sergeant and model Imogen Thomas took part in Simon and Schuster’s re-launch of the Miffy book brand by participating in a film that celebrates the launch of the new books.

The book range launched across the U.K. Feb. 27 and features a brand-new collection of modernized Miffy storybooks. For more details on the re-launch, click here. DRi Licensing represents the brand.

The film feature each celebrity reading a page from the new version of Miffy at the Zoo, one of the earliest Miffy storybooks: