Celebs Turn Out for Miffy U.K. Book Launch

A host of British celebrities took part in Simon and Schuster’s re-launch of the Miffy book brand.

April 6, 2018

Celebs Turn Out for Miffy U.K. Book Launch

British celebrities including singer Beverley Knight, newsreader John Sergeant and model Imogen Thomas took part in Simon and Schuster’s re-launch of the Miffy book brand by participating in a film that celebrates the launch of the new books.

The book range launched across the U.K. Feb. 27 and features a brand-new collection of modernized Miffy storybooks.

For more details on the re-launch, click here.

DRi Licensing represents the brand.

The film feature each celebrity reading a page from the new version of

Miffy at the Zoo

, one of the earliest Miffy storybooks: 

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