Inspired by both the characters of “Moomin” and nature itself, the new Cath Kidston Summer 21 range revives its signature linen sprig and mushroom prints with a collaboration for both kids and adults.
“Nature was such an important inspiration to Moomin creator Tove Jansson,” says Holly Marler, creative director, Cath Kidston. “Her illustrations are full of magical flowers, fascinating plants and mysterious forests. We’re delighted to present this collection, which takes its cue from Tove’s love of all things floral to celebrate summertime in bright, blooming colors.”
The new collection features print dresses, pajamas, Breton tops, embroidered shirts, rucksacks, tote bags and accessories such as stationery, water bottles, travel cups and lunch boxes that merge characters – Moomintroll, Moominmamma, Snorkmaiden and Little My – with floral designs.
The Cath Kidston x Moomin range will be available to purchase from Cath Kidston 180 Piccadilly and cathkidston.com starting June 21.