License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Care Bears Teams Up in Taiwan

Care Bears Teams Up in Taiwan

  American Greetings Properties and its licensing agent Medialink, are planning a new crossover collection with the Rody brand in Taiwan.  

American Greetings Properties and its licensing agent in Taiwan, Medialink, have announced a new crossover collection with the Rody brand, in a new partnership with Entertainment Machine Operator.

Rody, known for its line of inflatable rocking horses, will feature a full range of co-branded products over the next year including tote bags, cosmetic bags, desktop holders and stationery folders.

The line will be available initially at Rody stores throughout Taiwan before rolling out to other department and specialty stores.

“We are thrilled to be collaborating on this exciting limited-edition crossover collection with Care Bears and Rody,” says Carla Silva, vice president of global licensing, AGP. “Collaborations are becoming increasingly popular in the region, and we know this partnership will complement our growing program in Taiwan.”

Taiwan is a growing market for the Care Bears brand, with 10 new licensees added in the last few months for apparel, stationery, footwear, accessories and bags.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish