Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
April 5, 2018
NORTH AMERICA–American Greetings Entertainment has partnered with Integrity Vitamins & Supplements for a line of supplements based on its Care Bear characters.
The Care Bears Gummy Vitamins license was brokered through Seltzer Licensing on behalf of American Greetings Entertainment and The Brand Liaison on behalf of Integrity Vitamins.
Under the agreement, Integrity Vitamins will produce a line of gummy vitamins for children and adults that includes a multivitamin, vitamin C, probiotic and prenatal products.
The range will be available online and at major retailers including mass merchants, grocery and drug channels beginning summer 2018.
Read more about:The Brand Liaison
You May Also Like
Fendi Launches Premium Chupa Chups Lollipop HolderFeb 26, 2024
Licensing International, Sports & Fitness Industry to Hold 2nd Annual SummitFeb 26, 2024
RHS, Radley Intro Horticulture-Inspired Handbags, AccessoriesFeb 26, 2024
Igloo Coolers Releases Special-Edition Looney Tunes Lunch BagFeb 26, 2024