Sept. 9 will mark the inaugural National Care Bears #ShareYourCare Day, developed by Care Bears brand owner American Greetings Properties.

The Care Bears will spend the holiday in the Bronx, New York with 10-year-old do-gooder Zach Kaplan and local charity Leake & Watts, donating plush toys to children in need.

The brand has also aligned with nearly 300 bloggers known as the Care Bears #ShareYourCare Ambassadors, all of whom have taken the Care Bears #ShareYourCare oath to spread the news, pay it forward and keep the caring conversation going with their audiences.