Care Bears Partners with FYE for 40th Anniversary Consumer Product Range

Care Bears is celebrating its 40th anniversary with launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE.

Care Bears’ parent company Cloudco Entertainment has partnered with FYE to develop a magical collection of exclusive Care Bears 40th Anniversary products for children. The Care Bears 40th Anniversary collection is available at FYE retail stores and online at FYE.com and includes the following products:

FYE will be adding additional Care Bears items to the collection that will be available for purchase in the coming months including new confectionery and gift products.

“Our partnership with Cloudco to celebrate Care Bears gave us an opportunity to develop products for fans in some of our favorite categories that you just aren’t seeing in other specialty retail stores,” says Jodie Evans, chief marketing officer, FYE. “We had a lot of fun creating this collection of unique fan merchandise to share with Care Bears fans.”

“We had so much fun collaborating with FYE! For our 40th Anniversary collection, we decided to take it all the way back to the 80s and share our childhood favorites, allowing us to engage with our kidult superfans and create entertaining products for both kids and kids at heart.”

Related:Cloudco Celebrates 40 Years of Care Bears with H&M