Care Bears Partners with FYE for 40th Anniversary Consumer Product Range

Products available across FYE retail stores and online.

September 20, 2022

Care Bears 40th anniversary imagery on Cloudco standBrand Licensing Europe

is celebrating its 40th anniversary with launch of new consumer products with key retail partners including entertainment and pop culture retailer, FYE.

Care Bears’ parent company

Cloudco Entertainment

has partnered with FYE to develop a magical collection of exclusive Care Bears 40th Anniversary products for children. The Care Bears 40th Anniversary collection is available at FYE retail stores and online at FYE.com and includes the following products:

Reusable Shopping Bag
Gift Wrapping Set
Paint By Numbers Canvas Set
Shrink Charms
Care Bears Care-a-Lot Crunch Cereal
Chocolate Bar: Grumpy - Dark Chocolate and Sea Salt

FYE will be adding additional Care Bears items to the collection that will be available for purchase in the coming months including new confectionery and gift products.

“Our partnership with Cloudco to celebrate Care Bears gave us an opportunity to develop products for fans in some of our favorite categories that you just aren’t seeing in other specialty retail stores,” says Jodie Evans, chief marketing officer, FYE. “We had a lot of fun creating this collection of unique fan merchandise to share with Care Bears fans.”

“We had so much

fun collaborating with FYE! For our 40th Anniversary collection, we decided to take it all the way back to the 80s and share our childhood favorites, allowing us to engage with our kidult superfans and create entertaining products for both kids and kids at heart.”