Care Bears Grows in Taiwan

Medialink has signed two new deals for the Care Bears brand in Taiwan on behalf of brand owner American Greetings Properties.

The EasyCard Corporation is featuring the brand on Taipei Metro cards throughout the summer. In addition to branding on the cards themselves, the Care Bears will also appear on EasyCard billboards, posters, fliers and digital and print ads.

Additionally, Yichi International will create junior’s apparel and accessories featuring the brand that will launch at the online retailer Eyescream this summer.