The new partners–Wabro, Cotillon Otero and Picapau–will create Care Bears (or Ositos Cariñositos, as it is known locally) product in categories including plush toys, backpacks, party goods and bed linens.
Wabro has developed a new Care Bears plush line, which launched in August. In market now at key retailers, the line features plush toys in three sizes as well as small backpacks with and without wheels.
Cotillion Otero will launch party goods at key retailers beginning in the first quarter of 2015 that will include birthday posters, decorative masks, surprise bags and boxes, hats, party invitations, disposable tablecloths, disposable glasses, disposable plates and piñatas.
Finally, Picapau will launch its Care Bears program in the second quarter of 2015 at key retailers with sheet sets, blankets/covers, duvet/bed comforters, cushions, towels and curtains.
“We are thrilled to be partnering with these key licensees in Argentina,” says Carla Silva, senior vice president of global licensing, AGP.
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