Care Bears Co-Brands with Pusheen… and its Adorable
NORTH AMERICA–The Care Bears and Pusheen the Cat are cuddling up for a new, co-branded apparel line, which will be available exclusively at JapanLA.
The new clothing range will showcase both Pusheen and the Care Bears on dresses, tees and more.
To celebrate the launch, Care Bears and Pusheen will also host a launch event at the JapanLA store in Los Angeles on April 28. During the event, fans will get a first look at the collection, a hug from Cheer Bear and will have the opportunity to win a giveaway prize.
“Not only are we very excited to welcome Pusheen to the Care Bears family, she is one of my personal favorite characters, who fits so lovingly into the ethos of Care-a-lot,” says Jenn van Haaff, brand manager, Care Bears, American Greetings Entertainment. “It’s extra special that we get to work on a line with inclusive sizing, as we always feel there’s a Care Bear for everyone, and now this apparel line reflects just that.”
The Care Bears x Pusheen collection is set to launch later this month at JapanLA stores and online at JapanLA.com and HeyChickadee.com.