To celebrate the launch, Care Bears and Pusheen will also host a launch event at the JapanLA store in Los Angeles on April 28. During the event, fans will get a first look at the collection, a hug from Cheer Bear and will have the opportunity to win a giveaway prize.
“Not only are we very excited to welcome Pusheen to the Care Bears family, she is one of my personal favorite characters, who fits so lovingly into the ethos of Care-a-lot,” says Jenn van Haaff, brand manager, Care Bears, American Greetings Entertainment. “It’s extra special that we get to work on a line with inclusive sizing, as we always feel there’s a Care Bear for everyone, and now this apparel line reflects just that.”
The Care Bears x Pusheen collection is set to launch later this month at JapanLA stores and online at JapanLA.com and HeyChickadee.com.
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