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Care Bears Bedding Hits TRU

Licensee Character World will launch a line of bedding and accessories featuring the Care Bears property that will debut at Toys ‘R’ Us stores in the U.K.

April 6, 2018

1 Min Read

Children’s brand will release a bedding collection at Toys ‘R’ Us.

Licensee Character World will launch a line of bedding and accessories featuring the Care Bears property that will debut at Toys ‘R’ Us stores in the U.K.

The new range will include duvet covers, fleece blankets, cushions and beanbag chairs.

Care Bears were originally designed in 1981 for greeting cards. Since then, they have appeared as toys and on TV and film. Last November, Netflix commissioned “Care Bears and Cousins,” which premiered in 140 countries.

“It’s fantastic to be creating a new range for such a well-loved brand with a global fan base,” says Tim Kilby, brand director, Character World. “The Netflix revival means the property continues to appeal to new audiences. Parents remember playing with Care Bears themselves and their children are now also developing a real attachment to the brand.”

“There’s been lots of excitement about the release of the new TV series and I can see Care Bears remaining a firm favorite,” adds Kilby. “With the 35th anniversary of Care Bears in 2017, we’re expecting big things for this brand.”

The Care Bears collection hit shelves at TRU next month, later rolling out to additional retailers across the U.K.

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