April 6, 2018
Marvel hero will appear on soup labels and in die-cut pasta this fall.
Spider-Man will now be featured as die-cut pasta figures and on various soup labels. Additionally, fans will decide which collection of soup labels will feature the character by voting on their favorite set–the Ultimate Spider-Man Series or the Classic Spider-Man Series–on
. Voting ends Thursday.
Campbell has previously worked with Marvel to bring
The Avengers
to its soup labels.
“Spider-Man is such an iconic Marvel superhero and will be a great addition to our robust portfolio of entertainment partners,” says Yin Woon Rani, vice president, marketing activation, Campbell Soup. “With an array of licensed characters labels, Campbell offers an assortment of products for every family member to enjoy, from Disney’s
Frozen
to Marvel’s
Avengers
and now Spider-Man.”
The winning label design will hit retailers this fall across the U.S.
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