Campbell’s to Feature Spider-Man

Disney Consumer Products and Marvel Entertainment have partnered with the Campbell Soup Company to bring Spider-Man to the soup aisle.

April 6, 2018

Campbell’s to Feature Spider-Man

Marvel hero will appear on soup labels and in die-cut pasta this fall.


Spider-Man will now be featured as die-cut pasta figures and on various soup labels. Additionally, fans will decide which collection of soup labels will feature the character by voting on their favorite set–the Ultimate Spider-Man Series or the Classic Spider-Man Series–on

. Voting ends Thursday.

Campbell has previously worked with Marvel to bring

The Avengers

to its soup labels.

“Spider-Man is such an iconic Marvel superhero and will be a great addition to our robust portfolio of entertainment partners,” says Yin Woon Rani, vice president, marketing activation, Campbell Soup. “With an array of licensed characters labels, Campbell offers an assortment of products for every family member to enjoy, from Disney’s


to Marvel’s


and now Spider-Man.”

The winning label design will hit retailers this fall across the U.S.

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