Acamar Films’ popular preschool series expands with branded celebration cakes as well as new home textiles and publishing.

EUROPE–CAA-GBG, in partnership with Acamar Films, has secured a new partnership, as well as renewed several licensing deals, in the U.K. for the preschool series “Bing.”

First, Bright Blue Foods has signed on to produce a range of “Bing”-branded celebration cakes, fairy cakes and traybakes. The new products are set to launch in spring 2018.

“As one of the U.K.’s leading ambient cake manufacturers we pride ourselves on the high quality of our products and our choice of partners,” says Carys Delve, marketing controller, Bright Blue Foods. “We couldn't be more excited about working with the team at Acamar. Our new ‘Bing’ cakes will be irresistibly delicious and will come with a large helping of fun.”

In addition, CAA-GBG has renewed two licensing deals for the popular preschool program. Dreamtex has extended its home textiles license and will launch new products in 2018. Meanwhile, Egmont Publishing will continue to develop its stand-along Bing magazine, which launched in July 2016 and features a variety of stories, activities and stickers.

“We are delighted to bolster our U.K. licensing activity with these deals,” says Laura Clarke, senior licensing manager, Acamar Films. “Our relationship with Dreamtex and Egmont continues to deliver strong retail results, while BBF brings a fresh new element to our licensing program, reinforcing our continual commitment to growth and expansion into new categories.”