Several brands have associated themselves with in the long term in order to create their own product lines. In the Nordic countries, H&M, Leaf, Sinebrychoff, Triumfglass, Rätt Start, Barbotoys, Junior Productions and Cederroth are just some of the companies who are in talks with Bulls and International Merchandising Promotions & Services for licensing in categories such as personal care, apparel, food and drinks and toys.
“We are very proud and happy to represent the Smurfs and IMPS for licensing in the Nordic countries again,” says Ida Bergfeldt, brand director, Bulls Licensing. “The Smurfs have a unique DNA which suits almost every target group. These humorous, tolerant, three apple high characters are conformable to a broad spectrum of products and services.”
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