Bulldog Befriends Garfield | License Global

Bulldog Befriends Garfield

After a successful partnership in the U.K., Bulldog Licensing’s North American sister company, Bulldog Licensing Inc., is taking on the Garfield brand in the U.S. and Canada in a new partnership with licensor Paws, Inc.

“We have enjoyed our relationship with Bulldog Licensing so much over the years that we jumped at the chance to get to work with them on this side of the pond as well,” says Jim Davis, Garfield’s creator and president of Paws, Inc. “Laurie Windrow is a seasoned veteran in the licensing industry who shares our philosophy of caring for our brand.”

Bulldog plans to take advantage of opportunities in both kids’ and adult products on the brand’s home turf, focusing initially on toys, electronic games, apparel, accessories, stationery and gifting.

“Garfield is one of the world’s most recognizable characters and we are delighted to be representing the brand in its home market,” says Laurie Windrow, managing director, Bulldog Licensing Inc. “The ongoing success of the brand around the world shows just how well it can perform and, given how much the American public love Garfield, I’m sure we’ll be announcing new deals very soon.”